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Subscriptions
Daniella Sjöberg avatar
Written by Daniella Sjöberg
Updated this week
  • Total subscriptions: total number of recurring and renewable contracts. The portal shows this number grouped either by product option or by product.

  • Total subscribers: total number of licenses associated to subscriptions. The portal shows this number grouped either by product option or by product.

  • Expected total sales: amount associated to bills created in the specific day. Note that is called expected because a bill cannot be paid within the day. Refunds are not included here.

  • Payments from subscriptions: amount associated to incoming transactions in the specific day. These are therefore confirmed payments. Only payments associated to subscriptions are included here.

  • Payments from new subscriptions: amount associated to incoming transactions in the specific day for contracts that are obtaining its first payment.

  • Payments from recurring subscriptions: amount associated to incoming transactions in the specific day for contracts that already had others payments.

  • New subscriptions: Number of contracts associated to subscriptions confirmed in the specific day.

  • Requested cancellations: Number of contracts associated to subscriptions that requested to be cancelled in the specific day.

  • Ended subscriptions: Number of contracts associated to subscriptions that ended in the specific day.

  • Payment methods: Payments received grouped by its payment method.

  • Monthly recurring revenue (MRR): income earned from recurring contracts each month. It represents the stable revenue that could be expected on a regular monthly basis. It is calculated as follows, where “monthly user income” is the contract revenue, but adjusted to the monthly equivalent value. Example: for an user with a yearly subscription, “monthly user income” would be the total amount paid for that yearly subscription divided by 12.

  • New monthly recurring revenue (new MRR): MRR gained in the day, corresponding to the “monthly user income” of new recurring subscriptions.

  • Churned monthly recurring revenue (churned MRR): MRR lost in the day, corresponding to the “monthly user income” of churned recurring subscriptions.

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