Subscriptions

Total subscriptions: total number of recurring and renewable contracts. The portal shows this number grouped either by product option or by product.

Total subscribers: total number of licenses associated to subscriptions. The portal shows this number grouped either by product option or by product.

Expected total sales: amount associated to bills created in the specific day. Note that is called expected because a bill cannot be paid within the day. Refunds are not included here.

Payments from subscriptions: amount associated to incoming transactions in the specific day. These are therefore confirmed payments. Only payments associated to subscriptions are included here.

Payments from new subscriptions: amount associated to incoming transactions in the specific day for contracts that are obtaining its first payment.

Payments from recurring subscriptions: amount associated to incoming transactions in the specific day for contracts that already had others payments.

New subscriptions: Number of contracts associated to subscriptions confirmed in the specific day.

Requested cancellations: Number of contracts associated to subscriptions that requested to be cancelled in the specific day.

Ended subscriptions: Number of contracts associated to subscriptions that ended in the specific day.

Payment methods: Payments received grouped by its payment method.

Growth Rate: It measures how the number of subscribers has changed between the beginning and end of the period, and reflects the overall trend in acquiring new subscribers.

Churn Rate: It measures how many subscribers have canceled or failed to renew their subscriptions compared to the number at the beginning of the period. This metric provides a view into customer retention performance.

Current Monthly recurring revenue (Current MRR): current income earned from recurring contracts each month. It represents the stable revenue that could be expected on a regular monthly basis. It is calculated as follows, where “monthly user income” is the contract revenue, but adjusted to the monthly equivalent value. The revenue figures include the current prices being paid by customers, which may reflect discounts or promotional offers. This metric provides a real-time view of revenue that is actively being collected. One-time subscriptions are not included in this calculation. Example: for an user with a yearly subscription, “monthly user income” would be the total amount paid for that yearly subscription divided by 12.

Projected Monthly Recurring Revenue (Projected MRR): projected income earned from recurring contracts each month assuming all active, automatically renewing subscriptions continue into the next billing cycle at their full, undiscounted price. It serves as a forecast of potential future revenue once all promotions or discounts expire. One-time subscriptions are excluded from this calculation.

New monthly recurring revenue (new MRR): MRR gained in the day, corresponding to the “monthly user income” of new recurring subscriptions.

Churned monthly recurring revenue (churned MRR): MRR lost in the day, corresponding to the “monthly user income” of churned recurring subscriptions.

Average Revenue Per User (ARPU) for Recurring Products: it represents the average monthly revenue generated per subscriber for automatically renewing products. It is based on the averaged monthly revenue for each contract. This metric helps assess the value of subscription-based offerings on a per-user basis.

Average Revenue Per User (ARPU) for Non-Recurring Products: It represents the average revenue per user for products that do not automatically renew. It is calculated by dividing the total revenue from non-recurring transactions over the last 30 days by the number of active users during the same period. This metric provides insight into user value outside of subscriptions.