Overview
The Sesamy Mailchimp integration keeps your audience up to date — automatically syncing user data, tags, and activity from Sesamy straight into Mailchimp.
➡️ If you haven’t set up the integration yet, see our Mailchimp Configuration Guide.
Merge Fields
Each contact in Mailchimp is enriched with these fields from Sesamy:
Field Name | Description | Example |
FNAME | User’s first name | John |
LNAME | User’s last name | Smith |
SESAMYUSR | Unique Sesamy user ID | email|84cccf985de28a2a84824786 |
PHONE | User’s phone number | +46701234567 |
SMYLASTSEE | When user was last active | 31-12-2021 |
SMYSUBSC | Has active subscription (True/False) | True |
SMYARTPUR | Number of articles purchased | 5 |
SMYACTSUBS | Number of active subscriptions | 2 |
SMYCANSUBS | Number of canceled subscriptions | 1 |
SMYISSREM | Issues remaining in subscription | 8 |
📌 Important: You must confirm that these merge fields exist in your Mailchimp audience before they can be used.
See Mailchimp’s guide: Getting Started with Merge Tags.
Tip: Use these fields in your campaigns for personalization — e.g.
“Hi |FNAME|, you have |SMYISSREM| issues left.”
Automatic Tags
All Sesamy-managed tags start with sesamy_, so they’re easy to recognize.
🔒 Note: Only tags that start with sesamy_ are modified by the integration. All your existing/manual tags remain untouched.
Subscription Status Tags
sesamy_active_subscriber – User has at least one active subscription
sesamy_overdue_contract – User has overdue payments
sesamy_has_external_access – User has external access permissions
Product & Content Tags
sesamy_active_entitlement_[ProductName] – Access to a specific product
sesamy_active_sku_[SKU] – Access to a specific SKU
sesamy_active_sku_po_[SKU-Option] – Access to a specific SKU option
sesamy_made_single_purchase – Has purchased individual articles
sesamy_tag_[CustomTag] – Custom tags from user profile
Examples
sesamy_active_entitlement_Premium Magazine
sesamy_active_sku_MAG001
sesamy_active_sku_po_MAG001-DIGITAL
💡 If you’re unsure of your SKU or Purchase Option IDs, reach out to Sesamy support and we’ll help you locate them.
Tag Management
✅ Safe Integration – Only Sesamy tags are modified
✅ Preserved Tags – Your existing/manual tags remain intact
✅ Automatic Cleanup – Outdated Sesamy tags are removed automatically
✅ No Conflicts – Works smoothly alongside other Mailchimp tools & automations
User Activities Tracked
User actions on Sesamy are logged into Mailchimp as contact activities.
Activity | Triggered When… |
user_created | A new user registers |
contract_purchased | User buys a subscription |
checkout_completed | User completes a purchase |
contract_cancel_requested | User requests a cancellation |
📖 Learn more: About Contact Profile Pages.
How It Works
🔄 Automatic Sync – User data is always up to date in Mailchimp
🏷️ Smart Tagging – Tags are added/removed based on subscription status
📊 Activity Tracking – User actions appear as Mailchimp activities
⚡ Real-time Updates – Sync happens instantly as users interact with Sesamy
Using This Data for Campaigns
Segmentation Ideas
Active Subscribers →
sesamy_active_subscriberChurned Users →
sesamy_overdue_contract(great for win-back campaigns)Product-Specific → use product/SKU tags for tailored offers
Single Purchasers →
sesamy_made_single_purchasefor upsell campaigns
Personalization
Drop merge fields into your templates for a personal touch:
First name →
FNAMEActive subscriptions →
SMYACTSUBSIssues remaining →
SMYISSREM
Important Notes
Sesamy tags are limited to 99 characters (duplicates are removed automatically)
New users are added to Mailchimp with status “subscribed”
Archived users are automatically reactivated when they become active again
The integration respects Mailchimp’s API limits
For setup steps, see the Sesamy Mailchimp Configuration Guide
✨ Once connected, Sesamy gives Mailchimp a real-time feed of subscription and purchase data — so you can stop juggling spreadsheets and start running highly targeted, personalized campaigns.