Sesamy supports a direct integration with Mailchimp. To get started, please send the following details to our support team:
1. API Key
This key allows Sesamy to write data to your Mailchimp account.
Follow these steps to generate a key:
👉 How to generate a Mailchimp API key (see the “Generate an API key” section).
💡 We recommend creating a dedicated key for Sesamy instead of reusing an existing one.
2. Audience (List) ID
This ID tells us which Mailchimp audience (list) to update.
3. Merge Fields
Sesamy enriches your Mailchimp audience with subscription and activity data. To ensure this works, you need to create the following merge fields in your audience:
Field Name | Type | Description |
FNAME | Text | User’s first name |
LNAME | Text | User’s last name |
SESAMYUSR | Text | Unique Sesamy user ID |
PHONE | Phone | User’s phone number |
SMYLASTSEE | Date | When user was last active |
SMYSUBSC | Text | Has active subscription (True/False) |
SMYARTPUR | Number | Number of articles purchased |
SMYACTSUBS | Number | Number of active subscriptions |
SMYCANSUBS | Number | Number of canceled subscriptions |
SMYISSREM | Number | Issues remaining in subscription |
👉 See Mailchimp’s official guide: Getting Started with Merge Tags.
⚠️ Make sure the merge field names match exactly as listed above. If fields are missing, Sesamy cannot sync the corresponding data.
4. Complete the Setup
Once you have your API key, Audience ID, and the merge fields created, contact Sesamy support to finalize the integration.